New Chapter’s Wholemega
A Whole New Approach to Fish Oil

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  Whole Fish Oil, Not “Purified”

  When it comes to your body’s health, we believe Nature knows the best. We need nourishment, protection and health that comes from whole fish oil – not from processed, isolated, “purified” fish oils on the market today.

  New Chapter’s Wholemega offers a whole-food approach to fish oil — one that offers the whole benefits found in extra-virgin, cold-pressed wild Alaskan salmon oil.

  It is different from “highly purified” fish oils that are often chemically processed, which can destroy the whole, natural omegas and the naturally occurring antioxidants and vitamins your body needs.

  100% Wild Alaskan Salmon

  New Chapter’s Wholemega fish oil is 100% sourced from wild, sustainably-caught Alaskan salmon.

  This is unlike other fish oils on the market which are either derived from farmed Atlantic salmon, or filled with cheaper oils.

  The Myth About “Purified”

  Have you ever wonder why manufacturers of “purified” fish oils risk destroying nature’s beneficial, whole compounds via their chemical “purification” process?

  The fact is, they have to. They often source many different types of fish stocks, with varying levels of beneficial omegas, from various fisheries. They then ship these catches long distances and must employ a complex, high heat “purification” process to deliver a fish oil that’s fit for human consumption. And while some manufacturers attempt to re-introduce the benefits nature has created, those benefits are lost forever.

  Nature’s Whole
  Omega Nourishment

  There’s so much more to fish oil than just the isolated omega-3s.

  Nature’s whole actually packs a full complement of 16 whole, bioavailable, effective omegas that can benefit your health – including Omega 3’s, 5, 6’s, 7 and 9’s. And only naturally pure fish oils like Wholemega can deliver the whole omegas as nature has intended.

  Naturally Pure vs. “Purified”:
  A Clear Difference

  You can actually see the difference between whole, naturally pure Wholemega and “purified” fish oils.

  

  Wholemega whole fish oil is striking in color. This is due to the powerful, naturally occurring antioxidant astaxanthin that’s abundant in wild-caught, naturally pure salmon.

  The cloudy, dull, yellow hue of conventional fish oils is symbolic of “purified” products. The chemical processing they require can destroy the many beneficial, natural compounds that give fresh, whole salmon oil its vibrant color.

  Clearly, it’s time to get whole.

  

  Sourced Directly from Alaska

  Wholemega naturally pure, extra virgin Alaskan salmon oil is sourced from clean, pristine Alaskan waters — among the world’s cleanest and purest.

  

  It’s then immediately cold pressed, just like extra virgin olive oil, so you get the purity and benefits nature created without chemical processing.

  In fact, the oil in Wholemega is so pure and untainted, it is delivered from a food grade government inspected facility. It’s our promise of healthy and pure fish oil to you.

  Independently Tested for Purity & Potency

  But don’t just take our word for it. Tests done by independent laboratories show that Wholemega meets and exceeds the Norwegian Medicinal Standard as well as the standards set by the Council for Responsible Nutrition and GOED for heavy metals, PCBs, dioxins and freshness.

  Wholemega is also tested to verify the levels of fatty acids, vitamin D and astaxanthin you see on the label.

  The Extraction Process:
  Less is More

  Alaska maintains one of the world’s most highly protected and managed natural fisheries and has outlawed salmon fish farming. By using only wild, sustainably caught Alaskan salmon – among the cleanest and most pure fish stocks in the world – chemical processing to deliver purity is not required.

  Our extra virgin, low-heat process is all that’s needed to deliver Nature’s whole basket of vital omega fatty acids and naturally beneficial nutrients, like vitamin D and astaxanthin. No chemicals or extreme heat are used during extraction – the idea is to preserve, not destroy.

  Clinically Tested For Effectiveness

  For optimal benefit, fish oil must be absorbed into your body’s cell membranes. Which means that, all else being equal, the more bioavailable the fish oil, the more effective it is.

  As demonstrated in a human clinical trial, Wholemega has been shown to be incorporated into peripheral blood mononuclear cells (PBMCs), allowing the fish oil to provide its beneficial effects.

  

  The chart above, from a human clinical trial, represents the change of essential fatty acid content (EPA & DHA) in cell membranes (PBMC) after consuming Wholemega.

  Additionally, Wholemega has been shown to down-regulate pro-inflammatory arachidonic acid (AA), significantly improving the balance of inflammatory AA to anti-inflammatory EPA.*

  

  The latest medical research suggests that reducing unhealthy levels of LDL cholesterol and C-Reactive Protein may result in improved heart health.

  Preliminary data shows Wholemega may down-regulate inflammatory markers, such as LDL (“bad”) cholesterol and C-Reactive Protein.*

  Sustainability Matters

  One of New Chapter’s guiding principles is to do no harm – to people, to animals or to the environment.

  That’s why Wholemega come from 100% sustainably wild-caught Alaskan salmon.

  If sustainability is as important to you as it is to us, Wholemega is a fish oil you can feel good about.

  Supplement Facts

  Each 2 grams serving (2 X 1000mg softgels, or 4 X 500mg softgels) of Wholemega contains		% Daily Value
  Calories	20	•
  Calories from Fat	18	•
  Total Fat	2000mg	3%
  Saturated Fat	480mg	2%
  Monounsaturated Fat	840mg	•
  Polyunsaturated Fat	680mg	•
  Cholesterol	15mg	5%
  Vitamin D3 (from Wild Alaskan Salmon Oil)	100IU	25%
  Wild Alaskan Salmon Oil	2000mg	•
  Total Omega-3 Fatty Acids	500mg	•
  EPA (Eicosapentaenoic Acid)	180mg	•
  DHA (Docosahexaenoic Acid)	220mg	•
  Other Omega-3 Fatty Acids (Docosapentaenoic Acid; Linolenic Acid; Heneicosapentaenoic Acid)	100mg	•
  Total Omega-5 Fatty Acids (Myristoleic Acid)	1mg	•
  Total Omega-6 Fatty Acids (Linoleic Acid; Octadecatetraenoic Acid; Arachidonic Acid)	140mg	•
  Total Omega-7 Fatty Acids (Palmitoleic Acid)	100mg	•
  Total Omega-9 Fatty Acids (Margaroleic Acid; Oleic Acid; Eicosatrienoic Acid; Gadoleic Acid; Erucic Acid; Nervonic Acid)	660mg	•
  Astaxanthin	6mcg	•

  • Daily value not established

  Contains: 100% Wild Alaskan Salmon Fish Oil

  Naturally gluten free. Our premium softgel capsules are prepared without any chemical solvents and are prion free.

  Other ingredients: B.A.S.S. [Botanical Antioxidant Stability System (extracts of rosemary, organic oregano, and organic sunflower oil)], and natural mixed tocopherols.

  Capsule: Gelatin, glycerin, and water.

  Store in a cool, dry place. Do not refrigerate.

  Why are the EPA & DHA Levels Lower Than Some Fish Oil Supplements?

  Although the levels of EPA and DHA may appear lower than some concentrated fish oils, recall that Wholemega is a whole, naturally balanced food containing a complete spectrum of other fatty acids and nutrients available in fresh wild salmon that can’t be found in denatured alternatives.

  Preserving the wholeness of fish oil may also make Wholemega easier to absorb by your body than highly processed alternatives.

  Many nutritional experts, including the American Heart Association, recommend that healthy individuals consume 2 servings of fish per week, or 250-500 mg of omega 3s per day.

  Every 2 grams serving of Wholemega delivers the 500 mg of omega-3 fatty acids from wild Alaskan salmon along with other beneficial omegas and vital nutrients such as vitamin D and astaxanthin.

  When taken daily, Wholemega provides on a weekly basis the equivalent amount of EPA and DHA contained in two and half servings (3.5 oz) of wild Alaskan salmon. Thus, Wholemega provides a convenient means of obtaining the food-form and food-dose omega-3s so many experts have recommended.

  The Wholemega Difference

  • Unique: The whole omegas, natural antioxidants, and vitamins found in nature

  • Bioavailable: More readily absorbed by the body than highly purified fish oil

  • Effective: Helps restore natural balance of omega-3 to omega-6*

  • Whole: Natural source of 16 omegas, vitamin D and astaxanthin

  • Naturally Pure: Exclusively from the pristine, protected waters of Alaska directly to you

  • Sustainable: Only from 100 percent sustainable, wild-caught Alaskan Salmon

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  May you live pain-free and in good health always,
  Wee Peng Ho